Otherwise known as a “common sense approach to politics and getting elected.”
10. Tone down the social conservatism.
There’s no reason to eliminate it, but the simple fact is that the Republican Party needs to attract other voters. Middle of the road voters don’t want the baggage that comes with this. It’s not that the Republicans need to give up social conservatism – on the contrary, they should continue to espouse it. But toning it down and cutting the rhetoric a little bit will make the middle of the road more receptive to the message that the GOP is trying to get across. It may be more helpful to compromise on issues like gay marriage (for example, by allowing gay civil unions or getting the government out of marriage altogether) and focus on other ones, like abortion, which most Americans believe should be somehow restricted.
9. More libertarianism.
This goes with point number ten in toning down the social conservatism. But what I’m trying to get across here is that while getting rid of a little bit of social conservatism, the GOP should increase fiscal and social libertarianism. Keep pounding on the gun rights, but also focus on cutting taxes and letting Americans get on with their daily lives. Trim the bureaucracy. The problem with this is that the public won’t believe this after the explosion of red tape under the last President. With luck, however, they’ll get even more fed up of the even larger explosion under the current President. When the Republicans get back in office, they have to prove that they are committed to this, or it will be their downfall.
8. Back to fiscal conservatism.
Let’s face it – the issue that most Americans are really concerned about at the moment isn’t gay marriage or anything like that. It’s the finances of the Obama administration, specifically the national debt. The problem is that most Americans still remember Bush and how he ran up the debt, and even though Obama is doing it more, they wonder how much better the Republicans will be. Keep on the message. Americans are right to be worried about the financial situation, so the GOP has to answer. Put high profile fiscal conservatives in key positions, and keep them on track.
7. No more scaremongering.
Let me be clear on what scaremongering is – spreading rumours to cause needless or false alarms. The problem with this, though it can be initially effective, is that eventually people will get used to it and tune you out. It just needs to stop. Attack Obama’s actual positions – it really isn’t that difficult.
6. Force Obama to be bipartisan.
Open your arms to the Democrats, but don’t accept what they offer immediately. Throw them tidbits and convince Blue Dog Democrats to vote with you a little bit more. Gradually continue this until the Democrats have to fight to win every vote, but never make it obvious. Make them reach out to you, while looking as though you are reaching out to them. Make them look stubborn and uncompromising. This will win public sympathy and therefore votes.
5. Be open to compromise.
Of course, this must be conjoined with number six – the Democrats cannot be seen as the ones compromising. It has to be the GOP. Therefore, when the Democrats offer a deal that seems centrist, a deal that isn’t good or bad for America or the GOP, it might be wise to take it. If the Democrats offer a very good bill to the GOP in the House, roll back the demands you’ve made a little bit and work in some Democrat concerns. Most of all, make sure the media gets hold of this information and gives America the impression that the GOP is trying to help.
4. Project a message of calm but deep concern.
“We are worried where this country is going, and we’re going to try and get it out of this mess.” The media should not be talking about raving Republicans yelling and screaming and acting like barbarians, because Republicans are not like that – except for a tiny minority. Silence that minority by having the majority express concerns about how the country is run in a civilized way. Talk, look worried yes, but also look confident that you, and only you, can get America out of the financial mess and back on her feet.
3. Pick your battles.
Fighting about everything will leave you worn and tired, and it will only serve to promote an image of the GOP as uncompromising and mean-spirited. It really doesn’t do the Republican Party any favours. The best solution is to fight hard on the issues that most Americans really care about with a few others on the side. Don’t fight every little thing the Democrats do, or you will lose.
2. Be rational and consistent.
Once the GOP has chosen the issues that it wants to fight (the deficit should be one of them – look at the polls, please), it needs to fight them rationally and on a consistent basis. Do not flit in between issues. If the deficit has been chosen, stick to the deficit. Convince Americans by sending out the brains and beauty of the GOP, the cerebral and charismatic chaps, on the media circuit. Have them calmly state their points.
1. “Don’t worry – we have a plan.”
Draft a concrete plan to show what the Republican Party will do with America. It can be anything, but make sure that you have something to show Americans that you are ready to take the reigns of government. Draw up an internal plan at the same time, on what to do when election time comes. This plan should include a “get out the vote” campaign – with turnout in the West so low, making sure the party faithful vote is just one way to win an election.